Ulysse Nardin Diver X (Pre-owned - Excellent) — USD 23,900 on eBay

Some watch brands like Breguet focus on a few model families, while others like Ulyse Nardin have many. This strategy impacts brand identity, similar to Apple's approach. The article discusses the pros and cons of these different strategies.

My interest in this brand started in 2000. I own a few pieces, and enjoy seeing countless others I do not. I have always felt the brand's ingenuity and technical prowess are second to none. But these past few years, the ship is sinking for me. The undying commitment to using an X or rectangle on mos